Google our Biking Holidays in France

October 5, 2014 by
Filed under: France, Lot Cycling holidays 

Google our biking holidays in France

We started our biking holidays seven years ago last September after a first year of renovation and preparation.

At the beginning it was obviously difficult to have our brand new website on page one of Google so we went down the Adwords route. Paying to have our site listed above the normal search results. This can be a very expensive way of attracting bikers! For instance the phrase “cycling holidays in France” can cost about 6€ a click. That means every time someone clicks on our advert it costs 6€, even if they only spend a few seconds on our site. Twenty clicks and that’s 120€ gone.

So with my previous experience as an IT lecturer I thought I could get us on page one organically.

At first I was quite successful but recently the competition has really got intense with some of our bigger competitors having staff full time working on this aim.

Google of course keep changing the goal posts so that no one really knows how they list your site anymore.

There are now so many factors involved it’s become a minefield.

We ended up paying a company to help us with our SEO ‘Search Engine Optimisation) but had no success at all with them.

So it’s back to just me. I spend at least three hours a day trying to make our site relevant and up to date, continually changing content.

Of course now it also involves social media.

So update our website regularly.

Here are our social media sites that Google think we should be using and updating mostly on a daily basis:

 

Twitter

twitter about our biking centre in France

 

Facebook

facebook page about our bikingholidays in France

 

 

 

googleplus

Find us on Google+

 

Youtube

youtube videos of our biking center in France

 

Pinterest 

pins of The Lot Valley and our center

 

This blog

Blog about us

 

 

Then of course there’s LinkedInn where we have a presence but don’t really use it that much.

We also have individual Google+ sites for our tours plus I run a Cycling in France Google+ Community page.

All the SEO “experts” say we must  blog at least twice a week and upload videos to Youtube on a weekly basis.

So when cycling guests say “what do you do in your time off” I usually reply work harder than when we are running our tours!

Of course gradually we are getting more and more returning guests and are receiving personally recommended cyclists.

 

PS we are still not on page one of Google so I have a another challenging winter of SEOing.

 

Google at our Biking Centre

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